Sex sells, but this is ridiculous (or am I just being a prude)?

by Mars
sex sells

We all know that sex sells, but this is truly ridiculous. We ran out of chainsaw oil this weekend, so I popped onto eBay and Amazon to buy some more.

I started scrolling past the first few listings and it was all the usual suspects: Stihl, Oregon, etc. Halfway down the first page, I had to do a double take. There was a product called Sexy Chainsaw Oil.

What? Lo and behold, the branding has a topless woman (the photo has been blurred and censored on eBay and Amazon).

There is actually a company that manufacturers, brands and sells a product called Sexy Chainsaw Oil and I’m not entirely sure who their target demographic is.

Surely it must be highly embarrassing having a huge 25 litre bottle of power tool lubricant sporting a naked woman displayed on a shelf in your garage; not to mention inappropriate if you’re married and have children.

But there clearly must be a market because at time of writing, 301 of these 25 litre bottles had been sold on eBay. And not only must there be a market, they have a full-blown product line of sexy chainsaw lubricants with different girls to help differentiate their product offerings. It’s quite astonishing.

Rather prudishly I purchased an unsexy chainsaw oil from Oregon, sans nudity. The world’s unsexiest chainsaw oil?

Unsexiest chainsaw oil

3 comments

martin 1 October 2020 - 15:51

Hi, I just wanted to comment on your choice of chainsaw oil.

While the oil itself will certainly do an excellent service it is non-biodegradable mineral oil.
While the bio-oils have some shortcomings on infrequently used chainsaws (gumming) they are deemed suitable for frequently used chainsaws.

Greetings from the continent

Reply
Mars 2 October 2020 - 08:46

Thank you for the comments and feedback Martin. Greatly appreciated. Is there a brand of chainsaw oil you’d recommend?

Reply
Martin 2 October 2020 - 09:24

If you regularly use use your chainsaw (replacing the oil tank content every few months) every decent bio oil should do.
Otherwise, I would use something like the Husqvarna X-Guard bio chain oil. Strangely don’t claim to prevent gumming on their English site they , contrary to their German site.

Reply

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